History of Tata Elxsi Limited

Tata Elxsi is a part of Tata Group that began its journey on May 5, 1989, in Bangalore. They offer design and technology services with a mission to encourage innovation in the rapidly growing IT market and promote the adoption of cutting-edge technologies. Tata Elxsi is known as one of the best engineering service providers globally, particularly in industries like automotive, media, broadcast, communications, and healthcare. The company started its operations 30 years ago and has a client base in 16 countries. In 1991, they manufactured a mini supercomputer, and R&D started system integration. Since then, the company has slowly expanded their offerings, where it currently stands as a Design-Led Engineering company. Tata Elxsi combines the best technology and user-centred design expertise to help clients create innovative solutions and excellent consumer experiences. Their teams work together to guide businesses through the entire process, right from strategy and consumer insights to service design, technology implementation, launch, and more. The company uses various technologies, including IoT, cloud, smart mobility, and artificial intelligence. They have a client base in 16 countries in the world. Tata Elxsi launched its IPO in 1991-1992 and currently, is currently listed on NSE and BSE.

Business Segments of Tata Elxsi Limited

The company has expertise in 3 business verticals:

• Media, Broadcast and Communications: This segment works towards media engineering, spanning areas like OTT services, content management, and broadcast automation. Products under this category include TEPlay, FalconEye, and iCX.
• Healthcare and Pharma: They offer solutions in the areas of therapeutic, diagnostics and patient monitoring. The company’s successful online health platforms are TEngage, TEcare, TEmpower, and TEDREG.
• Automotive: Under this segment, the company offers engineering services, such as Autonomous Driving, Advanced Driver-Assistance Systems, Electrification, and Connected Car Solutions. The innovative platforms under this category include  Autom@TE, TECockpit, and TETHER.

The company offers Design Digital services, which help businesses rethink and improve their products and services. Tata Elxsi offers a wide range of services, including strategy development, consumer insights, service design, technology implementation, integration, and interaction design. As of March 31, 2023, Tata Elxsi Limited has no subsidiaries.

Key Personalities of Tata Elxsi Limited

Manoj Raghavan, CEO and Managing Director Manoj Raghavan is the CEO and MD of Tata Elxsi Limited. He has over 20 years of experience in this industry. He joined Tata Elxsi in 1997 as a Regional Manager to establish and grow the operations in Japan. Later, he was responsible for the development of the business in various other regions like South Korea, China, Singapore, etc. Before becoming the CEO and MD, he held the position of Executive Vice President and led the Embedded Product Design (EPD) division.

Corporate Actions of Tata Elxsi Limited

In 2017, Tata Elxsi issued bonus shares with a 1:1 ratio, and the record date was September 19, 2017. SWOT Analysis of Tata Elxsi Limited Strengths

• The company is under the well-known Indian multinational conglomerate Tata Group.
• The company excels in offshoring with a well-established model. This builds customer trust in outsourcing crucial projects, leading to a significant portion of offshore revenue in their overall earnings.

Weakness

•   Has to keep up with the trends in technology to stay ahead of the competition.

Opportunities 

• Adapting to other technologies like Android, RDK, and O-RAN. Under digital transformation, the company seek business growth in Adtech, CX Management, and Workflow Automation.

Threats

• The company’s data is prone to cybersecurity threats.
• The company's focus on sustainable suppliers could have effects on cost, timing, and product availability.
• The company faces competition from other leading players in the software services industry, like L&T Technology Services.