Established in 1988, Allied Blenders and Distillers Ltd (ABD) has emerged as a significant force in the Indian-made foreign liquor (IMFL) market, renowned for its flagship brand, Officer’s Choice. With a robust portfolio comprising 16 brands across whisky, brandy, rum, and vodka, ABD holds a distinguished position as the largest exporter of IMFL in India. Officer’s Choice alone accounts for approximately 62% of the company’s whisky volumes, underscoring its market dominance with 18.9 million cases sold as of 9MFY24. The recent introduction of Officer’s Choice Blue and Zoya, targeting premium and luxury segments respectively, reflects ABD’s strategic expansion into higher-margin categories.
ABD is set to launch its initial public offering (IPO) from June 25 to June 27, 2024, aiming to list on both the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The IPO includes a total issue size of 53,380,783 shares, priced between Rs 267 to Rs 281 per share, aggregating up to Rs 1,500.00 crore. This comprises a fresh issue of 35,587,189 shares, generating Rs 1,000.00 crore for debt repayment and general corporate purposes, alongside an offer for sale of 17,793,594 shares amounting to Rs 500.00 crore. Employees are offered shares at a discounted rate of Rs 26 per share, aimed at enhancing stakeholder engagement and participation.
ABD leverages a comprehensive pan-India distribution network, positioning it favourably for scalability and market penetration. Its strong brand equity, exemplified by Officer’s Choice, underscores robust consumer trust and market acceptance. The company’s advanced manufacturing facilities and dedicated research centre facilitate ongoing product innovation and quality assurance. ABD plans to focus on enhancing brand awareness through digital marketing strategies, while also prioritising environmental sustainability and social responsibility initiatives. Strategic acquisitions and product diversification into premium segments are slated to bolster market presence and profitability.
Despite its strengths, ABD faces risks associated with geographical concentration, with significant revenue derived from Telangana, Uttar Pradesh, and West Bengal, potentially vulnerable to regional policy changes. A substantial portion of its operations (~40-45%) operates within government-controlled markets, influencing operational flexibility and profitability margins. Moreover, volatility in raw material prices, including Extra Neutral Alcohol (ENA) and glass, poses additional financial risks amidst production scale-ups and market expansions.
Comparatively, ABD’s financial performance trails behind industry leaders like United Spirits and Radico Khaitan, with PAT margins maintaining a minimal 0.10% across fiscal 2021 to 2023. In contrast, United Spirits exhibited robust PAT margin growth from 4.50% in 2021 to 10.60% in 2023, highlighting superior operational efficiency and profitability management. ABD’s strategic focus on premiumisation, however, presents opportunities for margin expansion and market share growth, especially within the burgeoning Indian whisky market.
| Company Name | 2021 | 2022 | 2023 | |||
| PAT
(Rs crores) |
PAT Margin(%) | PAT
(Rs crores) |
PAT Margin(%) | PAT
(Rs crores) |
PAT Margin(%) | |
| United Spirits | 362 | 4.50% | 811 | 8.30% | 1,126 | 10.60% |
| Radico Khaitan | 264 | 11.00% | 249 | 8.70% | 204 | 6.50% |
| Allied Blenders & Distillers | 3 | 0.10% | 1 | 0.10% | 2 | 0.10% |
| Tilaknagar Industries | -38 | -7.00% | 45 | 5.80% | 72 | 6.20% |
| Globus Industries | 144 | 11.70% | 187 | 11.90% | 122 | 5.80% |
| Company Name | Fiscal 2021 | Fiscal 2022 | Fiscal 2023 |
| United Spirits | 8.90% | 16.60% | 18.80% |
| Radico Khaitan | 14.70% | 12.30% | 9.30% |
| Allied Blenders & Distillers | 0.70% | 0.40% | 0.40% |
| Tilaknagar Industries | 68.90% | 33.80% | 14.90% |
| Globus Industries | 24.40% | 24.20% | 13.80% |
Conclusion
As ABD prepares for its IPO, the company navigates a competitive landscape with strategic initiatives aimed at fortifying its market position and profitability. With a strong legacy in the IMFL sector and a diverse product portfolio catering to varied consumer segments, ABD seeks to capitalise on emerging market trends and consumer preferences.
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Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. The information is based on various secondary sources on the internet and is subject to change. Please consult with a financial expert before making investment decisions.
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