Ola Electric Expands Network to Drive EV Adoption

Ola Electric, India’s leading electric vehicle (EV) manufacturer, has announced the launch of its ‘Network Partner Program’ to accelerate EV penetration in Tier 2 and Tier 3 cities. This program aims to increase the company’s sales footprint through a network of 625 partners, with plans to reach 1,000 by the end of the festive season and 10,000 by 2025.

The program offers a low-investment, scalable model compared to traditional dealerships, making it attractive to partners. This will enable Ola Electric to rapidly expand its sales and service network across the country.

With nearly 800 company-owned stores, Ola Electric will have close to 1,800 touchpoints by the festive season. This expanded network will support the company’s growing product portfolio, including the recently launched Roadster motorcycle series.

Ola Electric’s product lineup caters to diverse customer needs with its S1 scooter range and Roadster motorcycle series. The S1 range offers options like the S1 Pro, S1 Air, S1 X+, and S1 X, priced from ₹74,999 to ₹1,34,999. The Roadster series, starting at ₹74,999, features advanced technology and performance.

Announcing the expansion, Bhavish Aggarwal, Chairman and MD of Ola Electric, said, “Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets. We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country.” 

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