Schaeffler India’s LuK Campaign for NextGen Fleets

On May 16, 2024, Schaeffler India informed the exchanges about the strategic digital campaign for its aftermarket brand LuK, focusing on clutches and drivetrain components.

Known for its longevity, original equipment-matching quality, and innovation, Schaeffler’s LuK finds its path into every third car in the world. The release of the ad films signals Schaeffler India’s latest communication effort in its #Badhechalo marketing campaign, promoting intelligent repair solutions for all vehicle categories.

The ad films were released across social media platforms. They represent customers who trust Schaeffler India’s LuK line of transmission solutions for their growing business because they feature cutting-edge clutch technology, have a lifespan twice the average, and are quickly serviceable.

Schaeffler’s expertise in drivetrain components, spanning clutches, release systems, vibration damping, transmission components, and emerging drive concepts like hybrid systems results in innovative solutions for both original equipment and comprehensive repair solutions in the aftermarket.

The company stated that this holistic understanding ensures that each LuK component seamlessly integrates with the vehicle to deliver durability, maximum uptime, and driving comfort.

LuK leverages Schaeffler India’s connection as a development partner with the country’s pioneering automotive industry. Its portfolio of optimal solutions for every drivetrain repair in OE quality is available with authorised distributors across India.

Schaeffler India added that the marketing campaign goes beyond product promotion, aiming for a deeper customer connection.

Commenting on the same, the President of Vehicle Lifetime Solutions, Schaeffler India, Debashish Satpathy, said, “Schaeffler India’s long-standing collaboration with leading vehicles equips us with the expertise that is vital for the innovative repair solutions we bring to the aftermarket for commercial vehicles and tractors.”

He further added, “The new campaign will resonate with India’s new generation of astute commercial vehicle owners who look for greater efficiency, reliability, and ultimately, higher productivity. In drivetrain components, that would mean clutch systems that deliver modern technology to last them longer and save them time and resources. We have timed the campaign to precede the monsoon this year because our swiftly serviceable clutch technology is transformative for commercial vehicles.”

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