TVS Motor’s Norton Motorcycles Unveils Ambitious Growth Plans

TVS Motor Company announced through a stock exchange filing that Norton Motorcycles, now under its umbrella, revealed ambitious investment and growth plans aimed at positioning the brand for international expansion. At the Goodwood Festival of Speed, Norton’s senior leadership team, including Sudarshan Venu, Dr Robert Hentschel, and Richard Arnold, emphasised their vision for the brand and its global expansion strategy.

The Managing Director of TVS Motor Company, Sudarshan Venu, said, “Our vision, commitment and investment into the Norton brand is entering an exciting phase. We look forward to sharing that with motorcyclists across the world.”

Backed by TVS Motor’s support and global capabilities, Norton is undergoing revitalisation as a global brand, driven by a robust and dynamic leadership team. TVS Motor has committed £200 million across various areas such as new product development, facility enhancements, research and development, and high-quality engineering. The upcoming Norton motorcycles will embody the company’s ethos of ‘Design, Dynamism, and Detail’, with plans to launch six new models over the next three years. Initial international markets targeted include the USA, Germany, France, Italy, and India.

During the Goodwood Festival of Speed, Sudarshan Venu highlighted Norton Motorcycles’ expanded leadership team and the significant investment in the company’s future. Key appointments include Richard Arnold as Norton Executive Director, former CEO of Manchester United Football Club, and Dr. Robert Hentschel as Executive Director and CEO of Norton Motorcycles. These strategic hires are aimed at positioning Norton for accelerated growth.

With TVS Motor’s investment, Norton has focused on enhancing its research and development capabilities, leveraging its advanced facility in Solihull, UK. A testament to this effort is the unveiling of the One of One V4SV, inspired by Steve Hislop’s legendary ‘White Charger’, which was showcased at the Goodwood Hillclimb.

Additionally, Norton Motorcycles has fulfilled its commitment to customers of Norton Motorcycles UK Ltd (NMUL) by investing £2.3 million in developing, manufacturing, and re-engineering Commando and V4 platforms. This milestone marks the closure of a significant chapter, allowing Norton to fully concentrate on its future endeavours.

The Executive Director and CEO, Dr Robert Hentschel, said, “The investment in research and

development and leadership has us positioned to take six exciting products to countries across

the world, with world-class quality and scale, spelling another epoch of success in the Norton story. Our focus on design, drivability and details will maximise the exciting opportunity for Norton as well as for those new customers that choose one of our motorcycles.”

The Executive Director, Richard Arnold, said, “Norton’s heritage is vast, and plays a key part in our development as a global brand. It’s important for us to prioritise our customers, both in the present and the future. Not only with new bikes but also with every touch point of the Norton experience. The products currently in testing and development are incredibly exciting. Bikers around the world will love to ride them and love to own them, I am looking forward to expanding their availability to local dealers in new territories and connecting with bikers to share the Norton journey.”

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