Unicommerce Powers SUGAR Cosmetics’ E-commerce and Retail Operations

Unicommerce, a leading e-commerce enablement SaaS platform in India, is strengthening the operations of SUGAR Cosmetics, a premium beauty and personal care brand. By integrating its comprehensive technology stack, Unicommerce is enhancing both the e-commerce and retail operations of the brand, ensuring a seamless experience for customers across digital and physical touchpoints.

Long-standing Partnership

For more than 5 years, SUGAR Cosmetics has been leveraging Unicommerce’s technology, including its multi-channel order management and warehouse management systems, to streamline its e-commerce operations. This long-term partnership has allowed the brand to efficiently manage and scale its online sales, ensuring smoother transactions and enhanced customer satisfaction.

Expanding into Physical Stores

With the recent addition of Unicommerce’s omnichannel retail management system, SUGAR Cosmetics is expanding its operations to include store fulfillment. This new capability will allow the brand to serve customers through both online and physical retail touchpoints, ensuring a consistent and unified shopping experience across channels.

Surge in Makeup Product Sales During Diwali

Recent data from Unicommerce highlights a significant surge in the order volume of makeup products, which saw a 100% increase during this year’s Diwali sales compared to last year. This trend reflects growing consumer interest in beauty products, providing SUGAR Cosmetics with an opportunity to further strengthen its presence in both e-commerce and retail.

Strengthening Physical Store Network 

SUGAR Cosmetics continues to expand its network of physical stores across India, complementing its strong online presence. By integrating all its stores and warehouses onto Unicommerce’s centralized platform, the brand will be able to offer a ship-from-store service, ensuring faster delivery and greater convenience for customers.

Increased Inventory Visibility and Faster Service

The integration of stores and warehouses allows SUGAR Cosmetics to optimize its inventory management, enabling the brand to switch orders between locations. This not only exposes a wider range of inventory but also improves service speed, providing customers with faster fulfilment and a broader selection of products.

Optimising Returns and Enhancing Customer Experience

Unicommerce’s technology will also streamline the returns process, ensuring hassle-free returns for customers. This optimization contributes to a more holistic and seamless brand experience, while also creating additional opportunities for upselling and cross-selling.

Unicommerce serves 3550+ clients, including D2C brands, retail and e-commerce companies, and logistics provider firms as of Q2 2025. With 260+ technology & partner integrations, the company has achieved an annual transaction run rate of 930+ million order items, managing 8800+ warehouses and 3150+ omni-enabled stores across geographies.

Speaking about the company’s Omnichannel vision and partnership with Unicommerce, Jasmin Gohil, Chief Technology Officer of SUGAR Cosmetics, said, “In today’s fast-evolving market, it has become imperative to have omnichannel capabilities to offer excellent customer satisfaction. We are a technologically focused brand, and Unicommerce’s technology has demonstrated impressive results throughout our long-standing partnership. Its omnichannel capabilities will help further strengthen our potential to serve our customers and enhance their shopping experience across all online and offline channels.”

Disclaimer: This blog has been written exclusively for educational purposes. The securities mentioned are only examples and not recommendations. It is based on several secondary sources on the internet and is subject to changes. Please consult an expert before making related decisions.