India’s retail market has seen remarkable growth over the past decade. From a value of ₹35,00,000 crore (US$ 400.9 billion) in 2014, it has surged to an estimated ₹82,00,000 crore (US$ 939.8 billion) in 2024, marking an impressive annual growth rate of 8.9%. According to a joint report by Boston Consulting Group (BCG) and the …