National Tourism Day is celebrated every year on January 25 in India. The purpose of this day is to raise awareness about the economic benefits of tourism in the country. It highlights India’s natural beauty, cultural diversity, and rich heritage. This day encourages tourists to explore various parts of the country, boosting the economy.
What is National Tourism Day?
National Tourism Day is a day dedicated to promoting tourism and honoring the efforts of those working in the tourism sector. It helps promote India’s tourism industry, showcasing the many scenic destinations, historical monuments, beaches, rivers, mountains, and valleys that attract visitors from all over the world.
History of National Tourism Day
National Tourism Day has been celebrated annually since 1948 when the Indian government first introduced it. The goal was to highlight popular tourist destinations across India and protect the country’s cultural heritage. This day also encourages tourism development plans by the Ministry of Tourism and involves collaborations with state, federal, and private sector organisations.
Why is National Tourism Day Important?
National Tourism Day plays an important role in educating the public about how tourism contributes to economic growth and job creation. It focuses on the positive social, cultural, and economic impact of tourism both nationally and globally. The day also stresses the importance of sustainable tourism practices that benefit local communities.
Promoting Sustainable Tourism
On National Tourism Day, various projects, seminars, and promotional activities are held to showcase the unique attractions and experiences of different regions in India. The aim is to promote responsible tourism and make sure that tourism benefits local communities and the environment in the long run.
Growth and Future Projections of India’s Travel and Tourism Sector
According to the World Travel and Tourism Council (WTTC), India ranked 10th among 185 countries regarding travel and tourism’s contribution to GDP in 2019. In 2022, the sector contributed US$ 199.6 billion to India’s economy. This sector is expected to grow 7.1% per year, with a 5.9% growth in 2023.
The travel and tourism sector’s contribution to GDP was US$178 billion in 2021, and it is projected to reach US$512 billion by 2028. By 2029, the industry could provide around 53 million jobs. From 2019 to 2030, the sector’s direct contribution to India’s GDP is expected to grow by 7-9% annually.
India’s travel market is expected to grow from US$75 billion in FY20 to US$125 billion by FY27. The airline sector is projected to double, reaching US$20 billion by FY27 due to better airport infrastructure and more passport access. The hotel market, estimated at US$32 billion in FY20, is expected to grow to US$52 billion by FY27, driven by increased demand from travellers.
International tourist arrivals in India are expected to reach 30.5 billion by 2028, generating US$ 59 billion in revenue. Domestic tourism is expected to drive growth post-pandemic. By 2022, international hotel chains were projected to make up 50% of India’s tourism and hospitality sector.
Government Initiatives to Boost India’s Tourism Sector
The Indian government has taken several steps to strengthen the tourism industry and make India a global tourism hub. These initiatives focus on infrastructure development, skill training, and promoting tourism across various regions.
- Increased Budget Allocation
In the 2024 interim budget, the government allocated ₹2,449.62 crore (US$ 294.8 million) for tourism, marking a significant increase from the previous year.
This initiative focuses on developing theme-based tourist circuits, and the updated version, Swadesh Darshan 2.0, targets sustainable tourism, with 57 destinations selected for development.
- Tourism Infrastructure Projects
Over ₹1400 crore (US$ 168.5 million) has been allocated for 52 tourism projects under Swadesh Darshan and PRASHAD Schemes. Additionally, 76 tourism infrastructure projects worth ₹5,399.15 crore (US$ 678.39 million) were sanctioned in August 2022.
The government’s Destination-Based Skill Development Programme trains local people near tourist destinations. Around 12,187 candidates have been trained at 145 destinations.
The Ministry of Tourism partnered with the Quality Council of India (QCI) to help hotels and the hospitality industry follow COVID-19 safety protocols, ensuring safe operations.
- Loan Support for Tourism Operators
Under the Loan Guarantee Scheme for COVID-affected tourism services, operators such as tour guides and transport operators can receive loans up to US$ 12,110.
The government has expanded the Golden Visa scheme and is offering free visas to 5 lakh tourists to ease international travel.
- Promotion of Domestic Tourism
Initiatives like “Dekho Apna Desh” and webinars on India’s diverse heritage are encouraging domestic tourism.
- Development of Lighthouses and Tourist Trains
71 lighthouses across India are being developed as tourist spots, and Bharat Darshan tourist trains are providing access to pilgrimage sites.
- Digitalisation of Tourism
NIDHI 2.0, launched in 2021, aims to digitalise the hospitality industry and maintain a database of accommodations and travel services.
These initiatives are part of the government’s broader vision to boost tourism, support local economies, and preserve India’s rich cultural heritage.
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