ANGEL ONE INITIAL PUBLIC OFFER

COMPANY INFO

Incorporated in the year 1996, Angel One is one of India’s oldest retail brokerage houses. In addition to providing broking and advisory services to investors, Angel One also provides a host of other ancillary financial services such as investment advisory, investor education, research services, margin funding, loan against shares, and distribution of various financial products to its clients.

The company provides its services to a large client base comprising around 2.15 million operational broking accounts (as of June, 2020) through various award-winning online and digital platforms like the Angel One Mobile App, trade.angelbroking.com, Angel Speed Pro and Angel BEE, among others.

Today, Angel One enjoys a wide network of over 11000+ active Authorised Persons (as of June, 2020) spread across 18,649 pin codes, which is roughly 96.87% of the entire country. This extensive network is the driving force behind the company’s strong and unmatched customer outreach.

Thanks to its cutting-edge, technology-driven processes and platforms, the company has received several accolades and awards for its products and services. This includes the prestigious ‘Best performing Retail Member’ award, which was bestowed to Angel One for three consecutive years (2017, 2018, and 2019) at the Market Achievers Awards function organised by the National Stock Exchange.

Angel One has also consistently enjoyed a strong annual growth rate over the course of the previous three financial years (FY18, FY19, and FY20), translating to a Compound Annual Growth Rate (CAGR) of 59.54% during this period.

Competitive Strengths

• A brand with a 28-year legacy and over 4.4 Cr+ app downloads
• Network of over 11000+ Authorized Persons
• Client acquisition through diversified digital platforms, with 85.21% of our clients having been acquired digitally
• 398 million digital impressions in June 2020
• Customer outreach spanning across approximately 18,649 pin codes in India, which is 96.87% of the country
• Managing Rs. 132,540 million in client assets and over 2.15 million operational broking accounts
• Diversified product offerings across multiple segments at competitive prices
• Winner of various awards including the Best Performing Retail Member award for three consecutive years at the Market Achievers Awards organized by NSE (2017, 2018 and 2019)

Important Milestones

• Client acquisition through diversified digital platforms, with 85.21% the company’s clients having been acquired digitally
• 398 million digital impressions in June 2020
• Growth in average daily turnover from Rs. 253,176 million in Q1 FY20 to Rs. 618,945 million in Q1 FY21
• Access to approximately 79.55 million persons as of June 30, 2020 through digital influencers
• Pioneer in new client activation, with the ‘Trade in One Hour’ service facilitating client activation in record time