Rupee-cost averaging, a common term in the world of finance, is a strategy used to minimize losses in the share market. This involves investing a fixed amount of money at predetermined intervals, thereby reducing the impact of market fluctuations. This method not only helps to mitigate losses, but also allows for an average investment cost in both bear and bull markets. In simpler terms, it is a smart and strategic way to manage risks and maximize returns in the volatile world of investments.