As a knowledgeable professor in the field of finance, it is important to understand the concept of a potential new customer. This refers to an individual who has the potential to be approached and convinced to invest in an insurance policy. It is crucial to carefully evaluate and target these potential customers, as they play a significant role in the growth and success of insurance companies. By understanding the characteristics and behavior of potential customers, we can develop effective strategies to attract and retain them. As an insurance professional, it is essential to constantly analyze and identify potential customers in order to expand and strengthen the customer base.
