When analysts make individual earnings forecasts or give buy/sell ratings, the average of these numbers is known as the consensus estimate. This estimate is used as a benchmark for the company's performance, and any deviations from it can greatly impact the stock price. It is important to note that the consensus estimate is not always accurate, as it is based on subjective opinions and can be affected by biases. Therefore, it is crucial for investors to conduct their own research and not solely rely on the consensus estimate when making investment decisions.