A key aspect of going public is the completion and submission of a document known as the listing application. This document is crucial as it provides the exchange with detailed information about the issuer's operations, strategies, leadership, and financials. By completing this application, the issuer is not only seeking to list its shares on the exchange but also disclosing important information for potential investors. It is vital for issuers to thoroughly and accurately complete this application in order to gain the trust and confidence of the exchange and potential investors.