When assessing the profitability of a stock, it is important to consider its dividend yield, which is the annual dividend payment divided by the stock's current price. This metric allows investors to compare the returns of a particular stock to that of the broader market, such as the S&P 500. A higher dividend yield may indicate a more attractive investment opportunity, but it is also important to consider other factors such as the company's financial health and potential for future growth. So, always keep an eye on the dividend yield, but don't make it the sole basis for your investment decisions.