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of Care As a professor of finance, it is crucial to understand the concept of duty of care. This refers to the responsibility that a person or organization has towards their clients or investors. It encompasses the duty to act in good faith, with due diligence, and in the best interest of those being served. In the financial world, this duty is especially important as it involves handling other people's money. It requires a high level of expertise, ethical behavior, and accountability. Thus, it is essential to establish and maintain a duty of care to ensure the protection of investors and maintain trust in the financial market.