When we talk about rolling options, we are referring to the process of replacing a near option with a far option on the same underlying instrument at the same strike price. This can also be referred to as rolling forward or rolling over. The idea behind this strategy is to extend the time frame for the option to reach its potential and possibly increase its profitability. Essentially, we are buying ourselves more time to see if the option will move in our favor. However, it's important to consider the cost and potential risks involved when rolling options.