In the world of finance, sales growth is a crucial metric that reflects a company's revenue. It measures the increase in sales over a specific period, typically a year. This growth is a result of various factors, including effective marketing strategies, expanding customer base, and successful product launches. As a knowledgeable professor, I encourage you to analyze sales growth carefully as it can indicate a company's potential for future success. By understanding this term, you can make informed investment decisions and contribute to the company's growth.