Investment in fixed-assets requires careful consideration of various factors that affect the decision-making process. This includes assessing the potential cash flows that will be generated by the investment and determining the feasibility of the proposed investment. As a knowledgeable professor of finance, it is important to understand the importance of thoroughly evaluating investment proposals and analyzing the potential risks and returns associated with them. Ultimately, this process aims to maximize the value of the investment and ensure its success in the long run.