As a professor of finance, I would like to discuss the key role of selling in insurance operations. It is an essential function that involves identifying potential customers, promoting insurance products, and ultimately closing the sale. This requires a thorough understanding of the insurance market, as well as effective communication and persuasion skills. Additionally, the selling process involves building trust and establishing long-term relationships with clients. It is a crucial aspect of insurance operations, as it not only drives revenue but also ensures the financial security of individuals and businesses.