Co-branded cards, a partnership between a lending institution and a non-financial group, are commonly seen in the form of airline, hotel, and retail cards. One of the main perks of these cards are the exclusive deals and discounts they provide. In addition, certain non-financial groups also reward cardholders with loyalty points for using the card for purchases. These cards offer a unique way to save money and earn rewards while enjoying the products and services of the partnered organizations.